First launched in 2022, The Synergy Collection is a celebration of friendship designed by MoMuse founder Margaret O'Rourke and her dear friend and stylist, Ingrid Hoey.
The original comprises nine pieces composed of 9kt gold, 18kt gold and natural, conflict-free white diamonds. One year later, we're excited to launch four new additions to the Synergy family - a modern infinity ring, pendant necklace, stud earring and drop earring.
Working together to design the latest pieces, the pair were keen to ensure each piece would sit seamlessly with each other, allowing people to collect and cherish them for years to come.
Can you talk us through the latest additions to the collection? What inspired their design and shape?
When we launched The Synergy Collection last year we very quickly realised just how loved the pieces were. The shapes of the pieces seemed to really resonate with so many of our customers and so we wanted to incorporate that shape into the new pieces.
We added some studs this time around which sit so beautifully on the ear - the shape is really cool when worn alone or mixed with the open rectangle drop earrings from the original Synergy collection. We also added some drop earrings that are intertwined, to represent the founding concept of the collection: friendship. We also have a beautiful ring with the signature open rectangle shape, that almost wraps around your finger. It’s delicate and timeless. Lastly, we’ve made the ever popular pendant in a larger size that can be worn as a stand alone piece or layered with other fine jewellery pendants.
I agree with Ingrid. The design and shape has worked for our customers and we are very excited to continue this design with the latest four new pieces.
"The latest pieces are timeless and something you will cherish forever."
How have you enjoyed working together on the latest pieces? Can you talk us through the process?
We always have such a fun time creating the pieces and have very similar ideas in what we wanted The Synergy Collection to be. The latest pieces are timeless and something you will cherish forever. Margaret and I design the pieces together here in Ireland. We go back and forth until we get them perfect - a process that can take months - but we want to ensure they are beautifully crafted.
We continue to work so well together. Our main goal was to create pieces that people would want to add to their existing Synergy collection. We have had so much fun working together on these latest designs which I’m thrilled to have modelled by Ingrid.
How would you like to see people where the Synergy collection?
Since we launched, Margaret and I have seen so many people wear the pieces. It’s always a pinch-me moment when someone stops you to say they love the collection and are wearing pieces from it. We just love to see people wearing the pieces their own way and to feel beautiful when they have them on. I think we are in awe of how they are bought as gifts or as self-gifts. We even had a bride wear the 9kt gold open rectangle bracelet on her wedding day recently. We have shipped so many of the pieces across the world and it’s always lovely to get feedback from the customers.
What's your favourite piece from the collection (new or old)?
That changes constantly, I’m always wearing the pieces, every single day. I love every piece in the Synergy Collection and we are just so proud of what we have created and that people love it too.
I love the small Synergy necklace which I wear lots, it’s so simple. I also love the new stud earring which will work on a first or second piercing. We have more plans to add to this collection going forward which is very exciting. Watch this space!
Mags & Ingrid